How to organize product packaging designs


Key takeaways

  • Identify concrete goals for organizing your product packaging designs to guide your organization structure.
  • Plan your system by determining key details to track, avoiding common data management mistakes like poor labeling or data duplication.
  • Implement your organization system with relevant digital tools or software and ensure it's regularly updated and improved.

About this guide

Product packaging designs play an integral part in branding, marketing and overall product recognition. Organizing these designs ensures a streamlined process, lays the foundation for efficient teamwork, and helps avoid costly errors such as duplicating efforts or missing crucial design elements. By the end of this article, you will learn how to effectively manage and organize your product packaging designs in a systematic and productive manner.

1. Identify your goals

When it comes to organizing product packaging designs, you must first determine your objectives. Are you seeking to foster enhanced creativity or streamline operations? Perhaps your main aim is to facilitate smoother collaboration within your design team. Knowing your goals will guide the way you structure your design organization system. Consider factors such as the number of designs, the complexity of designs, involvement of various stakeholders, and the frequency of updates.

2. Plan your organization system

Before taking any practical steps, take time to plan your product packaging designs organization system. Ask yourself what you intend to achieve with your designs. Maybe you want to build brand recognition or communicate product information efficiently. Understand the information to keep track of in your system, such as design elements used, dimensions, colors or materials. Setting up a robust system with correct data management practices is essential to avoid common pitfalls such as poor labeling, data silos, or duplication issues, all of which can lead to chaos in your design workflow.

3. Implement your system

There are various types of digital tools and software that can assist in organizing your product packaging designs. These could be as simple as spreadsheet programs for tracking design elements and dimensions or more complex project management platforms for collaborative work. One way to streamline this process is by utilizing Skippet's project and data management capabilities. By leveraging artificially intelligent systems, Skippet can help tailor a system for organizing your product packaging designs, customized to fit your specific needs.

4. Maintain your organization system over time

Once implemented, it’s essential to ensure the longevity and effectiveness of your design organization system. This involves regularly revising and updating your system in response to changing needs or improvements in technology. Staying mindful of what's working and what's not is key to maintaining an efficient and beneficial system.

Best practices and common mistakes

Implementing best practices from the onset can significantly enhance your process of organizing product packaging designs. These might include consistently updating and backing up your data, setting clear guidelines for labeling and storage, and encouraging open communication in collaborative projects. 

On the flip side, several common mistakes need to be avoided. One major misstep is neglecting to adequately define and standardize your data management practices from the beginning, potentially leading to confusing and inconsistent data storage and retrieval. Another error to watch out for is failing to continuously review and improve your system. Staying flexible to changes and improvements is integral to maintaining an effective and efficient design organization system. 

Example product packaging designs organization system

Let's imagine a scenario where a company is launching an eco-friendly product line and wants to use unique product packaging designs to emphasize sustainability. The team is large and includes designers, project managers, marketing specialists, and product engineers. 

Step one would involve identifying tangible goals for organizing these new packaging designs. These could include fostering creativity, enhancing team collaboration, and streamlining review and approval process within the company.

Step two would have the team determine what they plan on doing with these packaging designs. In this case, they want to market eco-friendly products using sustainable packaging design trends, to appeal to environmentally conscious consumers. Therefore, they must track crucial details like materials used, inks, finish, product information, as well as design concepts in their organization system.

Enter the execution phase in step three: the team decides to utilize a project management platform with data management capabilities, perfect for keeping everyone on the same page. They could also find value in an artificial intelligence-driven tool that offers project and data management benefits, tailored to the team's unique needs.

Finally, step four encourages them to maintain and improve this system over time. They establish a routine to check and update data, review workflow efficiency, and incorporate feedback, ensuring the system remains useful and efficient.

Wrapping up

Organizing your product packaging designs leads to efficient workflows, enhanced creativity, and a more cohesive brand identity. By identifying goals, planning your system, using an appropriate tool like Skippet, and maintaining your system, you can avoid chaos and streamline your design processes. Effective organization is key to nailing those innovative packaging techniques and launching successful product design projects. 

Frequently asked questions

What information is crucial to track in product packaging designs?

Any detail that contributes to the final design - this could be colors used, dimensions, design elements, materials, and even the stages of approval it has passed.

How can I streamline collaborative work in organizing packaging designs?

Utilizing digital platforms, especially those with project and data management capabilities, can significantly streamline collaboration. It ensures everyone has access to current information and progress updates.

How often should I revisit and update my organization system?

It's beneficial to revisit your system regularly - perhaps quarterly, or even monthly, depending on your volume of designs and team size. By doing so, you can adapt to changes more efficiently and consistently improve your system.

Can the organization process be automated to some extent?

Yes, certain components of the organization process can be automated, especially with the right tools. Skippet, for example, uses AI to help create an organization system tailored to your needs, offering some level of automation.

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